FOOTBALL: PELE’ ENDORSES THE SAO PAULO STOCK EXCHANGE

Pubblicato il 18 Agosto 2010 - 16:01 OLTRE 6 MESI FA

Pele’ has become the Sao Paulo’s stock exchange image -maker. The 69-year-old Brazilian champion launched a campaign with a television spot that portrays his career from his inaugural 1958 World Cup to his 1966 knee injury, parallelling it to traded stock trends. .