FOOTBALL: PELE’ ENDORSES THE SAO PAULO STOCK EXCHANGE

Pubblicato il 18 agosto 2010 16:01 | Ultimo aggiornamento: 18 agosto 2010 16:01

Pele’ has become the Sao Paulo’s stock exchange image -maker. The 69-year-old Brazilian champion launched a campaign with a television spot that portrays his career from his inaugural 1958 World Cup to his 1966 knee injury, parallelling it to traded stock trends. .