It’s Time to Start Worrying Again

Pubblicato il 16 luglio 2010 12:00 | Ultimo aggiornamento: 16 luglio 2010 12:00

da: The New York Times

THE unlikely summer blockbuster of 2006, “An Inconvenient Truth” — the global-warming documentary based on Al Gore’s slide-show lecture — proved that socially conscious movies about calamitous subjects could raise awareness and also do big business. (It earned nearly $50 million at the global box office on its way to winning an Oscar.)In the wake of its success Lawrence Bender, a Hollywood veteran who was one of its producers, found himself fielding numerous pitches for advocacy documentaries, projects like “the ‘Inconvenient Truth’ of water or the ‘Inconvenient Truth’ of poverty,” he said. All significant topics, but the one that grabbed his attention came from the president of a research organization called the World Security Institute. His idea: the “Inconvenient Truth” of nuclear threat.

Mr. Bender said he and Jeff Skoll, the founder of the socially minded company Participant Media and an executive producer of “An Inconvenient Truth,” realized that nuclear…

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